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2018
Bursting
busy lizzies
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In 2018 we created a garden at RHS Hampton Court Palace Flower Show for B&Q.
Awarded a gold medal and the Tudor Rose award for ‘Best show garden’ by the RHS.
Marketing highlights:
- Reach of 43 million achieved smashing targets by +44%
- 144,000 attendees at the show
- 23 minutes of airtime on primetime BBC shows
- Over 1000 participants in garden workshops
The garden was designed around the return of the Busy Lizzie with B&Q launching a new disease resistant variety. We packed the garden full of brightly coloured Busy Lizzies, but paired them with lots of exotic looking textural foliage placing one of the nation’s favourite plants in a cool contemporary context. We also customised numerous B&Q products to give visitors to the show lots of garden design inspiration and ideas.
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